A lead generation site designed to help UK patients get quotes from accredited clinics in Turkey and Cyprus.
2 Weeks

Landing page design for paid traffic sources


Landing page design for advertising

With a core focus on paid channels and lead generation, DCA's challenge was to be able to design a landing page that could deliver an effective cost per lead.


Design a PPC-specific landing page with a higher conversion rate

To achieve our goal, we aimed to create a modern and sleek landing page that would achieve a high quality score, as well as conversion rate.


20% conversion rate and a strong Google Ad quality score

By applying conversion rate optimization (CRO) best practice, we were able to help the client achieve a strong Google Ads quality score as well as a conversion rate above 20% that ultimately led to a lower cost per lead of under £15.

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