Landing page design for paid traffic sources
Landing page design for advertising
With a core focus on paid channels and lead generation, DCA's challenge was to be able to design a landing page that could deliver an effective cost per lead.
Design a PPC-specific landing page with a higher conversion rate
To achieve our goal, we aimed to create a modern and sleek landing page that would achieve a high quality score, as well as conversion rate.
20% conversion rate and a strong Google Ad quality score
By applying conversion rate optimization (CRO) best practice, we were able to help the client achieve a strong Google Ads quality score as well as a conversion rate above 20% that ultimately led to a lower cost per lead of under £15.